Overview
I led a strategic transformation of the Airship design org to enhance its impact. Key initiatives included creating a critique canvas and review framework that shortened feedback loops and enhanced rigor, introducing a user research panel that expanded participant diversity and increased the pool size by 10x, advocating for a new design system that boosted consistency and output by 20%, architecting a career ladder that improved employee motivation and retention, and integrating content and UX teams to improve design clarity and collaboration.